"The biggest win was putting so much of our outbound on autopilot. Within two weeks, we were booking meetings, and we didn’t have to worry about the infrastructure or the technical side of things anymore. It freed up our team to focus on what we do best—winning deals and delighting customers. Plus, the personalization at scale that Wyngman set up really helped us stand out in front of very sophisticated buyers."

"Before Wyngman, we had trouble setting up scalable outbound campaigns. We didn’t have the infrastructure in place to personalize at scale, and we were worried about things like deliverability and open rates. It took forever to get a campaign off the ground, and our account executives were spending way too much time on it instead of focusing on closing deals. We needed someone to own that function and get us up and running quickly without pulling our team away from what really matters."

Lawtrades is reaching out to a very sophisticated audience of high profile companies.

They receive a ton of emails daily, 5-15 aren't uncommon.

So we had to make sure to stand out from the competition with a message that grabs their attention and bridges the gap between what Lawtrades' legal talent platform and the prospect's business needs.

First we dialed in a messaging that spoke to the sophisticated audience like Legal Counsels.

Next we needed gap the bridge between their business needs and Lawtrades' legal talent platform.

We used 2 approaches here:

a) Letting the AI research latest news or events about the prospects company that might require temporary additional legal support, and...
b) Having AI check if the company is currently hiring for any legal positions and offer Lawtrades as a support system, while they're filling the position longterm.

Both strategies allowed Lawtrades secure their first meetings after only 2 weeks by standing out from the competition with highly personalized emails on scale that justified being sent in the first place in the prospect's mind.